What the Baidu Ads Dashboard Actually Looks Like

The Baidu backend isn’t built for global users — every setting, dropdown, and keyword tool is in Chinese, and even Chrome’s translation plugin fails to process most of the key SEO and ad configuration features. It’s a powerful system, but if you can’t read it fluently, launching a campaign becomes trial and error. That’s where our Pro and Enterprise setups come in.

Dashboard Overview — Metrics like impressions, clicks, and conversions are split across tabs and submenus written entirely in Chinese. The learning curve alone stops most foreign users.

Project Management — Campaign controls, bidding goals, and data filters are all localized. Even experienced marketers struggle to navigate without translation assistance.

Campaign Creation — Each dropdown triggers a new menu of untranslated targeting and optimization fields. Without guidance, even creating a basic ad plan can take hours.

Parameter Setup — Critical settings like bidding mode, conversion goals, and keyword type are buried in Chinese-only panels that Chrome can’t translate — making manual setup nearly impossible.